Raw Salt was established in 2016 when two H2O lovers Liz & Sal were learning to surf together. Long trips in the car to surf breaks meant time for chats and ideas to be thrown around. Both from watery backgrounds, Liz a competitive swimmer and Sal a keen kitesurfer, they identified a gap in the market. Raw Salt was born and so was their premier collection of luxe velour hooded towels. Designed to protect from the elements as well as to stand out from the crowd, the towels announced the start of a new brand that would soon expand into protective beach wear.